The Economy of Brands
By:J. Lindemann
Published on 2010-05-07 by Springer

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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Book which was published by Springer since 2010-05-07 have ISBNs, ISBN 13 Code is 9780230275010 and ISBN 10 Code is 023027501X

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