The Attention Economy
By:Thomas H. Davenport,John C. Beck
Published on 2002 by Harvard Business Press

Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! |A worthy message| -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author ofProcess Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

This Book was ranked at 37 by Google Books for keyword economy.

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Book which was published by Harvard Business Press since 2002 have ISBNs, ISBN 13 Code is 9781578518715 and ISBN 10 Code is 1578518717

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